Fortuna launches new website

In the realization of the new website, the focus was on the user-friendliness of the visitor, with an innovative approach and a refreshing approach in which the club colors take center stage. Jaap Kraan, closely involved in the realization on behalf of 51North, is pleased with the end result: "When creating a platform such as this, our mission is always to create an experience where advanced functionality and premium design come together perfectly. Together with Fortuna, we delivered a strong digital product that adds value for the club and provides users with an enjoyable experience."

"We concur with that, the end result is beautiful," said Nick Verheijen on behalf of Fortuna. "We started working with a number of partners over a year ago to frame our identity, as well as the brand strategy. A lot is currently still happening in the background. It is therefore nice to be able to come out with something now. The new environment gives a fresh feel and radiates our club colors in everything. This look, combined with increased ease of use, is going to help us get more conversion from the website and thus generate more revenue."

Data shows that the majority of website users use the phone as their device. "After the launch of the new Fortuna App, it was important to us that the mobile version of the website guarantees the same layout as on the desktop. The visitor has to experience the same ease of use on every device, and this new environment has certainly achieved that. In the coming period, the My Fortuna platform and the webshop will also be taken in hand so that everything is in a new fresh style."

It might take some time getting used to at first. That's why we'll help you get started: the menu can no longer be found at the top of the page, but from now on is located on the left (desktop) or at the bottom (mobile). Through this menu you can easily navigate to all the information you need. So the news is literally at your fingertips! In the coming period some more features will be added, feedback from the user will be taken into account to optimize the new environment even further.

51North
The new website was realized in collaboration with partner 51North. The Sittard-based company, a stone's throw from the stadium, has been an established name in the world of design and development for over 15 years. Fortuna can place itself in an illustrious list of renowned parties. Some of the most recognizable brands, such as Porsche, Discovery Channel, McDonald's, Lipton and Toverland, use the services of 51North.